Discover Moab
Discover Moab is a client of Madden Media, that is looking to improve their marketing materials through print & web ads, website, and email marketing strategy.
Tools
Adobe Suite, Asana, Google Suite
Timeline
07/01/2025 - Present
Email Marketing Strategy
Moab needs a versatile new email creative that expresses the natural beauty of the destination and inspires visitation.
Before
After
USES
Welcome automations
Monthly leisure newsletters
Industry updates
GOALS
A variety of available blocks for easy plug and play
Hitting full send on high-impact creative
ENGAGEMENT & PERFORMANCE- APRIL 2026
MediaMax email marketing delivers high-value content directly to potential travelers’ inboxes, making it easy for them to learn more and book.
INSIGHTS
Each of the April e-blasts performed very well with each one driving a strong CTR (above 2.00%)
63,087 views | 9,324 clicks | 2.70 avg. CTR
KEY LEARNINGS
Creative components of the email drove the highest proportion of overall clicks, generally accounting for 50 - 60% of overall click volume.
We are seeing strong engagement on site with over 1 minute.
Discover Moab uses Simpleview to build and host its website. Unlike traditional website builders such as Wix or WordPress, Simpleview has its own unique structure and workflow. To become proficient with the platform, I completed training and explored it’s features and capabilities on my own.
One of the initial challenges was designing pages within the constraints of existing site components. To ensure the best user experience and design efficiency,I first review and cross-reference available content blocks before beginning the design process. This approach allows me to create layouts that align with Simpleview’s capabilities, resulting in a smooth and efficient process.
Landing Page Design
Web & Print Ad Placements
The clean yet bold brand elements draw inspiration from Moab itself as a destination.
Moab offers a little bit of everything. Experience the rugged outdoors, go on a peaceful hike through red rock arches, or lounge by the pool.
In larger ad placements, it is important that we let the landscapes natural beauty speak for itself, and take up most of the real estate.
