The Tigerbelly Podcast
TigerBelly has a 1M+ subscriber audience and hundreds of thousands of monthly listeners built around comedic, conversational content.
The platform needs high-impact thumbnails to quickly grab attention, communicate humor, and stand out in crowded feeds.
Tools
Adobe Photoshop, Frame, Remini, YouTube
Timeline
7/2024 - Present
THE GOALS
Create visually engaging YouTube thumbnails that increase click-through rates, reinforce brand identity, and capture the energy and personality of each episode. Designs should balance bold visual storytelling with clear readability to maximize viewer engagement across desktop and mobile platforms.
SPECIAL EPISODES
Milestone and seasonal episodes provided opportunities to expand the visual direction beyond the standard thumbnail system, allowing for more concept-driven and experimental designs.
Holiday specials, anniversary episodes, and major podcast milestones incorporated custom graphics, and elevated composition to create unique visual moments while still aligning with the brand identity.
KEY STRATEGIES
Develop high-impact thumbnails using bold composition, expressive imagery, strong contrast, and clear typography to maximize visibility and engagement.
Utilize A/B testing across facial expressions, eye direction, color saturation, typography, framing, and text placement to refine performance and optimize click-through rates while maintaining a cohesive visual identity.
POPULAR GUESTS
Howie Mandel
Josh Peck
Sebastian Maniscalco
George Lopez
Marcello Hernández
Joe Gatto
Rainn Wilson
ENGAGEMENT & PERFORMANCE
Visit Central Oregon’s email audience includes leisure travelers, both first-time and repeat visitors, who have engaged with destination content, trip planning resources, or tourism communications.
To evaluate impact, we compared email performance during the five months before and the five months after the template redesign. The goal was to measure not only overall clicks, but how efficiently the program converted delivered emails into meaningful website visitation.
Results showed a significant improvement in engagement efficiency:
26 website visitors per 1,000 delivered emails compared to 16 previously
65% increase in audience activation from the same email audience size
Click-to-Open Rate improved from 3% to 5% demonstrating stronger relevance and more compelling content structure
Drove a 29% increase in average engagement time in the first month alone
Before
After